Our summer planning day

We swapped the boardroom for a barge for our most recent team get-together last week.

Our agenda was to look at what’s happening in the world of work that we and our clients operate in. 

Since 2020, a series of global shocks (Covid-19, conflict, cyber attacks, the AI explosion - and their resulting economic effects) have pushed organisations into crisis. Constant change is the new normal, and the organisations that will thrive are those that adapt, evolve and innovate - including agencies like us. 

We talked about what’s changing in what our clients are asking us for. Common themes are increased relatability, reality, and authenticity; social-first content and multiple formats also occupy a greater proportion of the briefs we’re receiving. We also addressed the rapidly evolving AI landscape, and how our film making expertise remains a core differentiator in a sea of AI ‘slop’.  

With the shift away from broadcasting and towards shared experiences, we asked ourselves what formats and experiences our clients might come to us for in the future. We talked about the things we currently that might matter less (or more) in three years’ time, and what our agency needs to feel like to do our best work. 

We came away with five clear commitments and working groups to action them - watch this space as we work through them over the coming months. 

If there’s one thing the day reminded us of, it’s that the best strategy sessions don’t happen around a boardroom table, they happen when a team can be genuinely themselves. Fresh air, good conversation and a bit of sun on the water did wonders for our thinking. 

Here’s to putting these commitments into action, and to more days like this one.